Uncubed Studios worked hand-in-hand with IBM on a public coding challenge that would attract early career developers to learn more about IBM’s culture and career paths. The Vault campaign utilized videos, websites, and cryptographic puzzles to guide participants on an intellectual and technical treasure hunt. Uncubed Studios produced video teasers, vignettes, and instructions, which helped establish IBM’s employer branded video recruitment strategy. The challenge created interest within technical communities through the strategic placement videos across a variety of developer friendly platforms to maximize discovery.

The second collaboration between IBM and Uncubed Studios resulted in a dynamic sizzle video that spotlighted IBM’s foray into new technologies and industries that may have been unexpected. The video was made by combining archival footage from IBM with new video shots taken at the company’s Manhattan offices. This video showcased IBM’s drive to innovate and its willingness to tackle new frontiers. It was displayed on the company’s Glassdoor page for three years, solidifying IBM’s commitment to being at the forefront of cutting-edge advancements.

IBM and Uncubed Studios joined forces to produce marketing efforts that made an impact and showcased innovation. By utilizing video and imaginative storytelling, IBM showcased its progressive mindset and dedication to pushing boundaries. These projects also exemplified Uncubed Studios' skill in creating captivating and memorable video content for its clients. By leveraging the strength of video, IBM and Uncubed Studios demonstrated the power of visual communication in conveying a brand's mission and future vision.