The 4 Best Recruitment Videos That Capture Remote Work Life
Remote work has become the norm for more than half of workers in the U.S., and more than 36 million jobs could be permanently remote as soon as 2025.
And increasingly, employees are looking for remote-only jobs. One reason for “the great resignation” is that employees want to keep working from home and they’re looking for employers that let them do so. If this is what job seekers are after, employers should be talking about it as part of their employer branding strategy.
And even if you don’t plan to roll out entirely remote work, you should be prepared to address hybrid work arrangements. (Fifty-five percent of employees say they’d like to work remotely at least three days per week, according to PwC.)
We’ll look at four examples of how employers are using video to talk about that #remotelyfe.
1. Google’s New Everything Campaign
In this video, Google shows off all the ways employees are working from home and using that to their advantage for personal growth and collaboration with others.
Videos like this are supported by static social posts like this one, where senior program manager Anupama talks about starting at the company while remote.
2. How the Nike team developed the Go FlyEase
This will forever be one of my favorite employer branding assets. In this video, three coworkers, Hayley, Tim and Johnny, talk about how they conceived and developed the Nike Go FlyEase, a shoe created specifically for adaptive athletes. The three team members are shown in three different environments and we learn that Johnny—but also maybe all three?— collaborated remotely.
3. Yelp’s Cheeky Embrace of Remote Culture with #YelpWFH
Creating a branding video is as simple as having employees record themselves in their own homes, like this one from Yelp that encourages people to be themselves from wherever they are. Patty, Yelp’s director of marketing creative says this (from the comfort of her own home):
What makes me excited to show up for work every day? Well obviously, the answer is the people. The people here are passionate, they’re generous, they’re collaborative, and they just make you smile. I think a big reason for that is Yelp is a place where you feel comfortable being yourself…It’s OK to kick off your Zoom meeting and tell everyone you are wearing pajama pants and bunny slippers today, which, maybe I am right now. Maybe I’m not. Who knows?
Yelp also created this cheeky video about how to spring clean your house...since it’s now your office too.
4. Red Hat’s Simple Employee Profile, AKA: But Wait, Video Is So Expensive!
You probably saw video and your chest got tight. Video! It’s so expensive! Sure, Google has all the money in the world, but how am I supposed to afford it? The good news is, videos about remote work can be inexpensive. Just ask employees to record themselves using their phones or computers. Voila. It’s that easy. Done. I’m serious.
Take this video from Red Hat in which Kate, an associate engineering manager who dreamed of becoming a people manager, tells us, in her own words, why she enjoys working at Red Hat and how she was able to realize her dream of being a people manager. Though the video never explicitly identifies remote work, her home office setting is clear.
And before you say pish: I know this video contains a lot of professional B-roll, but yours doesn’t have to. The spotlight would be just as effective without it. (Think of how well the Yelp video works.)
5. But you’re not listening. I wouldn’t know how to edit an iPhone video to save my life from the CFO who will certainly be Slacking me about, “Um, what’s this line item in the budget for employer branding video”?
We hear you, you’re feeling priced out. We believe in the power of video as a central part of employer branding, but if you're still out of your depth, at least work in photo. Some companies are using static images to show they’re embracing remote work, like Dollar Shave Club and Toast.
Emily McCrary-Ruiz-Esparza writes about workplace culture, DEI, and hiring. Her work has appeared in Fast Company, From Day One, and InHerSight, among others.
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