• Employee Insights & Research: We conduct surveys, interviews, and workshops with your employees and stakeholders to learn what’s special about your culture and opportunities.

• EVP Statement & Pillars: We synthesize the research into a compelling EVP statement (your central “employer promise”) and 3-5 supporting pillars or themes (e.g., Career Growth, Innovative Work, Inclusive Culture) that will consistently appear in your messaging.

• Messaging Framework: A guide that details how to talk about each EVP pillar, including sample messaging, do’s and don’ts, and tone guidelines. This becomes a playbook for all content creators.

• Activation Plan: Recommendations for how to roll out and communicate the new EVP internally and externally – for example, through employee launch events, career site updates, and recruitment materials.

Employer Brand Audit: A thorough evaluation of your current employer brand presence – career site, LinkedIn, Glassdoor reviews, recruitment materials, etc. – identifying gaps and opportunities. We often include competitor benchmarking here as well (how you stack up in the talent market).

Strategy Roadmap: Based on the audit, we develop a strategic plan outlining initiatives to strengthen your employer brand. This could include new content campaigns, career site improvements, employee advocacy programs, etc., mapped out over quarters.

Leadership Workshops: We often facilitate workshops with HR and Marketing leadership to align on employer brand vision, gather input, and ensure buy-in. These sessions produce clarity on brand values, culture differentiators, and messaging priorities.

Brand Messaging Guides: If an EVP exists, we expand it into a broader messaging and content guide. If not, we ensure your mission, values, and culture points are translated into consistent recruitment messaging.

Ongoing Advisory: We position this service as not one-off but ongoing support. For example, quarterly check-ins to review hiring metrics, adjusting strategies (entering new markets, addressing brand perception issues, etc.). In effect, we become an extension of the client’s employer brand team.

Content Automation Strategy: We analyze where AI can best assist in your content process. For instance, generating first drafts of blog posts, auto-editing video transcripts into captions, or creating personalized email copy for different candidate personas. We provide a plan for integrating AI into content workflows responsibly and effectively.

AI-Generated Content Pieces: Examples of deliverables include: batches of social media posts generated from a long-form article (to keep your LinkedIn and Twitter active with minimal manual work), AI-curated employee stories (where an AI might compile answers from employees into a cohesive article), or even chatbots for candidate FAQs. All AI content is then reviewed and refined by Uncubed’s team to ensure it meets your brand voice and accuracy, so you get quantity and quality.

Personalized Video/Visual Variations: Using AI tools, we can create quick variations of employer brand videos or graphics. For example, automated subtitles in multiple languages, or dynamic video where certain text/images change depending on audience (campus recruits vs. mid-career recruits). This allows a single content piece to be repurposed efficiently.

AI Analytics & Optimization: We also use AI to analyze content performance and suggest optimizations. For instance, an AI tool might analyze which employer blog topics get the most engagement and recommend new topics or keywords. This is packaged as part of the service to continuously improve content strategy.

 Employer Brand Video Production: High-quality videos, from culture highlight reels to employee testimonial videos to recruiting campaign commercials. This includes concept development, on-site filming (or remote filming strategies as needed), editing, motion graphics, etc. (We have plenty of portfolio examples: e.g., the Condé Nast global office video series, NBCUniversal tech program videos, etc. that we’ve done.)

Audio & Podcasts: If applicable, we create podcast series or audio snippets (e.g., an “inside look” podcast featuring employee interviews, or perhaps even content for platforms like Clubhouse/Spaces). This isn’t a need for every client, but it’s in our toolkit.

Written Content & Blogs: Production of articles, blog posts, Q&As, and other editorial content that tell employee stories or spotlight aspects of the company culture. For example, writing up a “Day in the Life” article of an engineer at the client’s company, or a series of LinkedIn articles by employees (ghostwritten with our help).

Infographics & Visuals: We can produce employer branding infographics, data visualizations (like “by the numbers” of the company’s impact), or social media graphics (e.g., quotes on imagery, job vacancy announcements templates). Visual content to share on Instagram, LinkedIn, etc. falls here.

Interactive & Web Content: Collaborating with Digital Experiences, we create content for web – like interactive timelines, quizzes for candidates (e.g., “Which team should you join?” quiz), or microsite content. Essentially bridging into the digital experience creation by providing the content that populates those experiences.

Channel Strategy & Media Planning: We identify where to reach the intended talent demographics – be it LinkedIn, Facebook/Instagram, TikTok, niche forums, university platforms, email campaigns, or even physical events. We create a media plan that might include paid ads (e.g., sponsoring posts on LinkedIn targeted by job title/geography, or programmatic job ads), content seeding in relevant communities, and timing/scheduling for releases with campaign calendars.

Social Media Campaigns: Managing campaigns on social networks which includes crafting posts, running ad campaigns, engaging with comments. For example, if we launch a new employer brand video, we ensure there’s a teaser campaign around it: countdown posts, behind-the-scenes clips, employee share campaigns, and toolkits to employees to share on their social profiles.

Email & Newsletter Outreach: We might leverage email – either the client’s lists or our own Uncubed talent newsletter – to showcase content. If your company has applicant tracking systems or talent communities, we tailor content strategies for those audiences too.

Partnership/Affiliate Promotion: Using our ecosystem, we can feature client content in partner channels (for example, a mention in an industry blog or linking up with influencers in the tech community to share an employer story). We also tap into our Uncubed job seeker community, featuring your company in our curated content or events.

Metrics & Optimization We don’t just set it and forget it. During the campaign, we monitor performance (views, clicks, applications) closely and adjust on the fly.

Deliverables include weekly reports to the client, and we might tweak targeting or boost budgets on high-performing content. This ensures the campaign stays effective throughout its run.